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How personal data could boost your retirement income by up to 50%

Tailoring your retirement strategy based on your personal data could be invaluable

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How much is your personal and household data potentially worth?

According to a new Vanguard study, tailoring your retirement strategy based on your personal and household financial data could potentially increase the value of your projected income in retirement by anywhere from 3% to as much as 50%.

Traditionally, many retirees follow a minimum withdrawal strategy, taking out only the legislated minimum from their retirement accounts. It’s simple, but it doesn’t consider the full financial picture. Vanguard’s research shows that this approach could be leaving serious money on the table.

By contrast, strategies that incorporate more personal data – like whether you have a partner, your eligibility for the Age Pension, or assets held outside super – can dramatically improve retirement spending outcomes.

 

Who benefits most?

The study highlights a key challenge: while individuals have access to their own financial details, they often lack the expertise to use them effectively. That’s where professional advisers can come in. With the right tools and know-how, advisers can unlock the full potential of a retiree’s financial situation.

And what about those who don’t currently have an adviser? The Vanguard research found that while superannuation funds could help – they’re currently limited in how much personal data they can access and apply at scale.

 

Three strategies compared

Vanguard modelled three retirement income strategies:

  1. Minimum withdrawal strategy: The retiree withdraws and spends only the legal minimum, regardless of their financial situation.
  2. Super fund best efforts strategy: A hypothetical super fund offers guidance based on limited member data - missing key details like partner status or external assets.
  3. Full information strategy: A fully optimised plan that uses comprehensive personal and household data.

 

Key findings

The more complex your financial situation, the more you stand to gain from a personalised strategy:

  • Super fund best efforts strategy: As the complexity in financial situations increased, the super fund best efforts strategy increased the value of projected annual retirement incomes by 3% to 34% compared to the minimum withdrawal strategy.
  • Full information strategy: As the complexity in financial situations increased, the full information strategy increased the value of projected annual retirement incomes by 3% to 51% compared to the minimum withdrawal strategy. 

Vanguard Australia’s Head of Financial Adviser Services, Rachel White, says the study underscores the importance of personal information in optimising retirement income strategies.

“The study shows that the more personal and household information incorporated into a retirement income strategy, the greater the potential financial benefits. This underscores the critical role personalised financial advice plays in improving retirement outcomes, particularly as financial complexity increases,” said Ms White. 

“Comprehensive personalised advice, which combines financial acumen with a person’s full financial picture, is undoubtedly the gold standard. Unfortunately, the cost of comprehensive personalised advice and a shortage of advisers make it hard for people to access this level of advice.” 

Ms White says given Australia’s growing retirement needs and the potential value advisers can bring to retirement planning, there is a need for settings that encourage a greater supply of advisers in the market. 

“Not everyone, however, needs that level of advice, and our research shows that even the consideration of limited personal information and broad assumptions - as in the case of the hypothetical super funds best efforts strategy - can already lead to improved outcomes. And that’s a great reminder to make sure you’re engaging with your super fund and making the most of the information and services they provide,” said Ms White. 

“But the study shows that for people with more complex financial situations, there is a substantial gap in potential retirement outcomes compared to when the full information strategy is used. We think more can be done to close this gap.”

Ms White said Vanguard advocates for policy settings and industry practices that allows accessibility to the broad spectrum of guidance and advice to improve financial and retirement outcomes for Australians – from comprehensive personalised advice, to simple personalised guidance, to general information and education.

“The benefits of a more personalised approach are clear from a financial standpoint, but the emotional and behavioural benefits that come from having a personalised plan, and the confidence that brings, are also important.

 

 

 

23 JULY 2025
Vanguard
vanguard.com.au


David Forrest Download David's Adviser Profile

David Forrest

Director
BEc (Acc), MBA, CPA, FFin

David has been in the Financial Services Industry for nearly 30 years. He was one of the founding Directors of the successful Financial Planning and Stockbroking Practice, Henderson Gregory Forrest, for a decade. Prior to that, he held senior roles in companies such as ING, KPMG Accountants and AMP. David was previously Chairman of OAMPS Superannuation Trustee Board and currently serves as an independent Board Director for several companies.

David’s extensive experience in all forms of superannuation, including Self Managed Super Funds (SMSF), Defined Benefit Funds, retirement funding through Account Based Pensions, stockbroking with a focus on Direct Share Investment, Taxation/Remuneration Planning, Centrelink, Aged Care and business management, equip him to advise expertly on all aspects of Financial Advice.

Those with a particular interest in superannuation/SMSFs, direct share investment, salary packaging or applying for the Centrelink Pension will find his knowledge and ability in formulating and implementing creative, logical and simple wealth creation strategies a valuable asset.

David maintains a strong personalised client service focus, providing tailored solutions for clients.

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David Forrest is an Authorised Representative of Integrity Financial (SA) Pty Ltd ABN 16 133 921 187 — AFSL No 334846

Michelle Forrest

Michelle Forrest

Business Finance Manager
B Bus (Acc), CPA

Michelle’s career has spanned across the Financial Services, Retirement Living and Aged Care industries working in the private sector, not for profit and more recently with the state government for over 20 years. Her experience extends to many facets of the financial services industry, having worked in superannuation administration, technical support and financial planning practice administration.

Commencing with AMP and subsequently working in commerce and accounting roles with companies such as Brambles, Adelaide Bank Retirement Services, ECH Inc and SA Health and Wellbeing, Michelle returns to financial services after working in practice financial management at Henderson Gregory Forrest. This wide range of experience from senior accounting and management roles has provided Michelle with a strong background in business administration.

With an astute financial acumen and keen interest in business improvement strategies, Michelle ensures the smooth running of the Integrity Financial Advisory practice providing valued management support to our personalised client service focus.

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Darren Chalk Download Darren's Adviser Profile
Natasha Bartlett
Kelly Collins
Jasmine Smith

Jasmine Smith

Client Service Manager

Jasmine has worked in the financial services industry for over 12 years in all areas of client administration, working with David since 2013.

Jasmine has extensive knowledge and experience in client service including implementation of advice, portfolio reporting, assisting with the establishment of Self Managed Super Funds (SMSFs), term deposit management and a long history of helping clients with their enquiries.

Jasmine’s attention to detail, yet gentle approach, means she is able to solve the trickiest of questions for our client community.

Jasmine has gained her Certificate III in Financial Services qualification.

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Merrilyn Smith

Merrilyn Smith

Senior Client Service Manager

Merrilyn has worked in the financial services industry for over 11 years in all areas of client administration, and is a new addition to our client services team, returning from Melbourne to join the team in June 2019.

Merrilyn has extensive knowledge and experience in client service including implementation of advice, managed fund administration, assisting with the establishment of Self Managed Super Funds (SMSFs) and process improvement for the previous practices she has worked with. Merrilyn’s experience with direct shares constitutes the other part of our administrative support for direct equity investments.

Merrilyn’s warm and caring nature continues to endear her to our clients and she has already established herself as a valued member of our team.

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