
.
The 2026 Mercer Shaping Super report also stated that this trend could affect the competitive dynamics between SMSFs (which are ATO-regulated) and APRA-regulated funds.
The report serves as a wake-up call to super funds as they lose retirement accounts to platforms and uncovers that while adviser-focused platforms hold 6 per cent of super accounts, they are winning 42 per cent of all retirement account flows.
Mega funds (funds with assets of more than $100 billion), on the other hand, are attracting just 31 per cent of retirement account flows, despite holding 61 per cent of all super accounts.
The report warns that the industry is going through a huge transformation and the battle between mega funds and platforms is becoming the nuanced version of the traditional “retail versus industry fund” debates.
Additionally, the report revealed that Australia’s superannuation assets will reach $15 trillion by 2050, rising to approximately 170 per cent of GDP and consolidation is accelerating, with the number of funds forecast to decline from 75 in 2025 to 30 in 2035.
By 2035, the average fund is expected to quadruple to $161 billion under management, relative to its size today.
The report states that Australia was an early global adopter of Defined Contribution (DC) retirement system benefit desig
ns. DC arrangements now represent 91 per cent of the Australian system, with 66 per cent of total system assets held in APRA-regulated DC arrangements and the remaining 25 per cent in self-managed superannuation funds
By 2050, the report stated it expects defined benefit assets to account for only two per cent of system assets as these plans continue to “run off” with virtually no new entrants.
Long term, the report projected that APRA-regulated DC funds to account for 85 per cent of assets, driven by the segment’s strong growth, with contributions expected to continue exceeding benefit payments until the late 2040s (for the system as a whole, this point is reached in the mid-to-late-2030s).
It also projected that SMSFs will account for 15 per cent of assets, reflecting increased benefit payment levels from SMSFs and the growth of the platform segment which shares a similar “target market” demographic.
Platform funds are expected to grow, driven by strong adviser-led inflows, from 10 per cent to 14 per cent in 2035, likely becoming the “sector of choice” for individuals who feel inadequately served in retirement by traditional superannuation funds, or prefer the platform structure over an SMSF.
Keeli Cambourne
March 27, 2026
smsfadviser.com
Director
BEc (Acc), MBA, CPA, FFin
David has been in the Financial Services Industry for nearly 30 years. He was one of the founding Directors of the successful Financial Planning and Stockbroking Practice, Henderson Gregory Forrest, for a decade. Prior to that, he held senior roles in companies such as ING, KPMG Accountants and AMP. David was previously Chairman of OAMPS Superannuation Trustee Board and currently serves as an independent Board Director for several companies.
David’s extensive experience in all forms of superannuation, including Self Managed Super Funds (SMSF), Defined Benefit Funds, retirement funding through Account Based Pensions, stockbroking with a focus on Direct Share Investment, Taxation/Remuneration Planning, Centrelink, Aged Care and business management, equip him to advise expertly on all aspects of Financial Advice.
Those with a particular interest in superannuation/SMSFs, direct share investment, salary packaging or applying for the Centrelink Pension will find his knowledge and ability in formulating and implementing creative, logical and simple wealth creation strategies a valuable asset.
David maintains a strong personalised client service focus, providing tailored solutions for clients.
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David Forrest is an Authorised Representative of Integrity Financial (SA) Pty Ltd ABN 16 133 921 187 — AFSL No 334846
Business Finance Manager
B Bus (Acc), CPA
Michelle’s career has spanned across the Financial Services, Retirement Living and Aged Care industries working in the private sector, not for profit and more recently with the state government for over 20 years. Her experience extends to many facets of the financial services industry, having worked in superannuation administration, technical support and financial planning practice administration.
Commencing with AMP and subsequently working in commerce and accounting roles with companies such as Brambles, Adelaide Bank Retirement Services, ECH Inc and SA Health and Wellbeing, Michelle returns to financial services after working in practice financial management at Henderson Gregory Forrest. This wide range of experience from senior accounting and management roles has provided Michelle with a strong background in business administration.
With an astute financial acumen and keen interest in business improvement strategies, Michelle ensures the smooth running of the Integrity Financial Advisory practice providing valued management support to our personalised client service focus.
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Client Service Manager
Jasmine has worked in the financial services industry for over 12 years in all areas of client administration, working with David since 2013.
Jasmine has extensive knowledge and experience in client service including implementation of advice, portfolio reporting, assisting with the establishment of Self Managed Super Funds (SMSFs), term deposit management and a long history of helping clients with their enquiries.
Jasmine’s attention to detail, yet gentle approach, means she is able to solve the trickiest of questions for our client community.
Jasmine has gained her Certificate III in Financial Services qualification.
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Senior Client Service Manager
Merrilyn has worked in the financial services industry for over 11 years in all areas of client administration, and is a new addition to our client services team, returning from Melbourne to join the team in June 2019.
Merrilyn has extensive knowledge and experience in client service including implementation of advice, managed fund administration, assisting with the establishment of Self Managed Super Funds (SMSFs) and process improvement for the previous practices she has worked with. Merrilyn’s experience with direct shares constitutes the other part of our administrative support for direct equity investments.
Merrilyn’s warm and caring nature continues to endear her to our clients and she has already established herself as a valued member of our team.
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